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  "path": "/article/the-big-business-of-marathons",
  "publishedAt": "2026-04-30T13:56:17.000Z",
  "site": "https://www.vogue.com",
  "tags": [
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  "textContent": "Marathons have ballooned into an almost year-round opportunity for brands. Here’s how they’re capturing running share in 2026.",
  "title": "The Big Business of Marathons"
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