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  "path": "/article/how-to-tell-a-sustainability-story-today",
  "publishedAt": "2026-04-23T09:30:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
    "Business / Sustainability",
    "Business",
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  "textContent": "After greenwashing allegations tainted the industry’s reputation, experts say brands need to focus on what consumers want in order to tell sustainability stories that land.",
  "title": "How to Tell a Sustainability Story Today"
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