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  "path": "/article/can-tiktok-shop-help-mac-cosmetics-gain-momentum",
  "publishedAt": "2026-04-03T05:00:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
    "Business / Beauty",
    "Business",
    "Business / Beauty / Makeup",
    "latest",
    "Estée Lauder",
    "MAC",
    "makeup",
    "TikTok Shop",
    "TikTok"
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  "textContent": "The Estée Lauder Companies-owned makeup brand is widening its distribution beyond its DTC channels and retail stores.",
  "title": "Can TikTok Shop Help Mac Cosmetics Gain Momentum?"
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