{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreiethmor2jkdsgy633qktmltypjtsnfnhtbend2f6wiaoh7cnfe3dy",
    "uri": "at://did:plc:ccvjs5lxjf3adbpmmoemnf4k/app.bsky.feed.post/3mifz2qetfdd2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreiflo3hp7t64chvhs6ao25vvuh3z25ow4z56mrsltbkcuz46sce3mi"
    },
    "mimeType": "image/jpeg",
    "size": 99053
  },
  "path": "/article/why-cult-label-peachy-den-is-betting-on-a-soho-flagship",
  "publishedAt": "2026-04-01T04:30:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
    "Business / Fashion",
    "Business / Retail",
    "Business",
    "latest"
  ],
  "textContent": "The London label opens its second store after seven-figure success at its Shoreditch outpost, doubling down on physical retail with a community-first model that prioritizes experience as much as sales.",
  "title": "Why Cult Label Peachy Den Is Betting on a Soho Flagship"
}