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  "path": "/article/we-need-to-tell-the-bfc-story-better-ceo-laura-weir-breaks-down-her-new-strategy",
  "publishedAt": "2026-03-31T04:00:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
    "Business / Companies / Executive Interviews",
    "Business / Fashion",
    "Business / Companies",
    "Business",
    "latest",
    "BFC"
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  "textContent": "A journalist by trade and training, Weir brings an editorial lens to everything she does. Almost a year into the role, the CEO presents her 2030 strategy, unveiled today.",
  "title": "“We Need to Tell the BFC Story Better”: CEO Laura Weir Breaks Down Her New Strategy"
}