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  "path": "/article/inside-ysl-beautys-gen-z-playbook",
  "publishedAt": "2026-03-20T11:00:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
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  "textContent": "YSL Beauty is hosting its first block party in Madrid, as real-life experiences are increasingly valuable to lock in Gen Z.",
  "title": "Inside YSL Beauty’s Gen Z Playbook"
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