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  "path": "/article/why-beats-is-getting-in-on-the-fitness-boom-with-a-nike-collab",
  "publishedAt": "2026-03-17T14:00:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
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  "textContent": "CMO Chris Thorne sees Beats’s potential as a performance brand. Its newest pair of earbuds, made with Nike, tap into that opportunity.",
  "title": "Why Beats Is Getting In on the Fitness Boom With a Nike Collab"
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