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  "path": "/article/does-the-french-girl-brand-playbook-still-play",
  "publishedAt": "2026-03-13T10:30:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
    "Business / Beauty",
    "Business",
    "Business / Beauty / Makeup",
    "Business / Beauty / Skincare",
    "latest",
    "French Girl Style",
    "Paris",
    "cosmetics",
    "makeup",
    "France"
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  "textContent": "Parisian influencer Jeanne Damas launched Rouje in 2016. Ten years on, she’s committed to evolving her brand alongside her style, with a new beauty launch and app.",
  "title": "Does the French Girl Brand Playbook Still Play?"
}