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  "path": "/article/why-fitness-tracker-whoop-has-launched-a-fashion-line-with-samuel-ross",
  "publishedAt": "2026-03-10T06:00:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
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  "textContent": "Whoop is breaking into fashion via a performancewear collab with SR_A that integrates its wearable tech, to make the fitness tracker disappear into our clothes.",
  "title": "Why Fitness Tracker Whoop Has Launched a Fashion Line with Samuel Ross"
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