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  "path": "/article/what-can-tech-teach-fashion-about-scaling-circularity",
  "publishedAt": "2026-02-26T10:30:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
    "Business / Sustainability",
    "Business",
    "latest",
    "Sustainability",
    "fashion",
    "Technology",
    "resale",
    "circularity",
    "Repair"
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  "textContent": "Back Market wants to make circularity the new normal. Between regulations, marketing and retail infrastructure, there is lots for fashion to learn.",
  "title": "Back Market: What Can Tech Teach Fashion About Scaling Circularity?"
}