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  "path": "/article/why-2026s-year-of-the-horse-raised-the-stakes-for-luxurys-chinese-new-year-playbook",
  "publishedAt": "2026-02-17T06:00:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
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  "textContent": "The Year of the Fire Horse, steeped in cultural significance, arrives in a soft market — and with it comes a far more exacting strategy for brands.",
  "title": "Why 2026’s Year of the Horse Raised the Stakes for Luxury’s Chinese New Year Playbook"
}