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  "path": "/article/how-k-beauty-brand-medicube-pulled-off-its-global-breakout",
  "publishedAt": "2026-02-13T10:30:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
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    "Business",
    "latest"
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  "textContent": "By pairing Korean skincare culture with TikTok’s commerce engine, Medicube has become a household name. Now, after building a billion-dollar business on social shopping, the brand is betting on US retail expansion.",
  "title": "How K-Beauty Brand Medicube Pulled Off Its Global Breakout"
}