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  "path": "/2026/04/the-race-for-restaurant-industry-leads-is-shifting-earlier-in-the-buying-cycle/",
  "publishedAt": "2026-04-01T13:13:40.000Z",
  "site": "https://restauranttechnologynews.com",
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  "textContent": "For restaurant technology vendors, consultants, and service providers, one reality has become increasingly clear: by the time a new restaurant opens its doors, most of the important purchasing decisions have already been made. POS systems [...]",
  "title": "The Race for Restaurant Industry Leads Is Shifting Earlier in the Buying Cycle"
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