Dangerous Animals of Product Management

* HiPPO: Highest Paid Person’s Opinion * ZEbRA: Zero Evidence But Really Arrogant * Seagull: Seagull Manager * WoLF: Works on Latest Fire * RHiNO: Really High-value New Opportunity * PUFFIN: Plans Unending Feature Factory Initiatives * GOOSE: Guesstimating Overly Optimistic Scheduling Estimates * PUMA: Promotes Unusually Meaningless Assumptions * CoBRA: Cognitive Bias Related Assertions * YAK: Yet Another KPI