Former Addison Wine Director Revives Electric Wines Project With New Location In San Diego's University Heights

After more than a year of anticipation, delays and a location change, Electric Wines - the boutique wine shop and tasting lounge from the former wine director of San Diego's three Michelin starred Addison is once again moving toward opening in San Diego, this time with plans for a new home along the busy 30th Street corridor in University Heights.

Victoria O’Bryan recently filed a liquor license application for 4644 30th Street, the former site of Lovesick Chapel, marking a significant shift from Electric Wines’ originally planned address at 4241 Park Boulevard near the intersection of Hillcrest, University Heights and North Park. The move effectively revives a project that first surfaced publicly in early 2025 and generated considerable excitement within San Diego’s wine and hospitality circles due to O’Bryan’s pedigree as the former wine director of Addison, the city’s three-Michelin-star flagship restaurant.

The relocation also places Electric Wines directly into one of San Diego’s most competitive and rapidly evolving neighborhood hospitality corridors. Over the past decade, University Heights and North Park have increasingly transformed into a dense ecosystem of natural wine bars, cocktail lounges, chef-driven restaurants and boutique retail concepts catering to a younger, highly food-conscious audience. Unlike the more vehicle-oriented Park Boulevard site initially planned for the project, the new 30th Street location offers significantly heavier pedestrian traffic and closer integration into the neighborhood’s nightlife flow.

O’Bryan spent approximately seven years at Addison before departing the acclaimed Carmel Valley restaurant in 2021. During her tenure, Addison evolved into one of the country’s most decorated dining destinations under chef William Bradley, ultimately earning three Michelin stars - the highest honor awarded by the Michelin Guide and a distinction no other restaurant in Southern California currently holds outside of Los Angeles County. O’Bryan, an Advanced Sommelier through the Court of Master Sommeliers, has continued pursuing the Master Sommelier certification while independently developing Electric Wines.

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Rather than positioning Electric Wines as an ultra-exclusive luxury wine destination, O’Bryan has consistently framed the concept around accessibility, education and neighborhood engagement. Early plans call for an inventory of approximately 200 wines spanning both established and lesser-known regions across Europe, the Americas, South Africa and beyond, with an emphasis on balancing serious wine credibility with approachable pricing and casual exploration.

Electric Wines also arrives during a period when the Court of Master Sommeliers and the broader sommelier profession continue undergoing cultural recalibration following years of criticism over elitism, gatekeeping and industry misconduct scandals. O’Bryan’s repeated emphasis on making wine approachable, exploratory and community-oriented appears intentionally aligned against that older model of wine service.

According to previous interviews, Electric Wines is expected to begin with retail wine sales and a small tasting lounge component before gradually expanding into events, seminars and educational programming. O’Bryan has also previously indicated plans for limited food offerings as the concept develops. Design-wise, she has suggested the space will lean into a more energetic and colorful atmosphere rather than the minimalist aesthetic common among many contemporary wine shops.

The new site at 4644 30th Street formerly housed Lovesick Chapel, a wedding and event venue that quietly exited the space earlier this year. The building sits within one of San Diego’s most restaurant-dense urban stretches, surrounded by independent bars, coffee shops, breweries and dining concepts that continue reshaping the identity of University Heights and North Park into one of the city’s primary hospitality hubs.

An official opening timeline for Electric Wines has not yet been announced as the project continues moving through approvals and permitting.

Electric Wines is planned for 4644 30th Street in San Diego’s University Heights neighborhood. For more information, visit electricwinessd.com.

** Originally published on May 21, 2026. Information about Electric Wines first reported by Beth Demmon of San Diego Magazine with new address records confirmed by Joey Reams of WhatNow.**