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  "publishedAt": "2026-04-22T14:30:00.000Z",
  "site": "https://eraenvogue.com",
  "tags": [
    "Beauty",
    "carbon negative beauty",
    "carbon negative beauty brand",
    "Earth Day",
    "emotional luxury",
    "emotional well-being beauty",
    "founder interview",
    "fragrance and mindfulness",
    "fragrance rituals",
    "intentional fragrance",
    "Japanese Italian beauty brand",
    "luxury body care",
    "luxury wellness",
    "luxury wellness brand",
    "mindful beauty",
    "niche fragrance",
    "Rafaella Grisa",
    "Rafaella WA:IT",
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    "scent ritual",
    "sustainable beauty",
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    "What It Means to Feel Grounded Right Now: Inside WA:IT and the Return to Emotional Luxury",
    "ERA en VOGUE"
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  "textContent": "Wellness was supposed to slow us down. Instead, somewhere along the way, it became another thing to consume. What began as a language of restoration has, at times, turned into its own form of excess: more routines, more products, more self-optimization disguised as self-care. The irony is hard to miss. Even our attempts at becoming […]\n\nThe post What It Means to Feel Grounded Right Now: Inside WA:IT and the Return to Emotional Luxury first appeared on ERA en VOGUE.\n\nThe post What It Means to Feel Grounded Right Now: Inside WA:IT and the Return to Emotional Luxury appeared first on ERA en VOGUE.",
  "title": "What It Means to Feel Grounded Right Now: Inside WA:IT and the Return to Emotional Luxury"
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