{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreier36kmsrc55jbg2vonjb33cgt2ra6lvxjng4sey5vwoovrevss24",
    "uri": "at://did:plc:bs5kab4b7vqtamp3myh5aqqh/app.bsky.feed.post/3molgwrbtz242"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreih2jmltle5lgffkev4ndw2k3gv2nvdlwusqlpxouphwins7bfih5u"
    },
    "mimeType": "image/jpeg",
    "size": 110602
  },
  "path": "/roger-federer-trevor-noah-sweden-ad-ex1/",
  "publishedAt": "2026-06-18T15:56:59.000Z",
  "site": "https://www.upworthy.com",
  "tags": [
    "Culture",
    "Pop Culture",
    "humor",
    "roger federer",
    "Roger Federer",
    "swiss punctuality",
    "switzerland",
    "Switzerland",
    "tourism",
    "tourism ad",
    "train ride",
    "travel",
    "trevor noah",
    "viral ad",
    "Greatest tourism ad ever? Trevor Noah and Roger Federer board the ‘wrong train.’",
    "Upworthy"
  ],
  "textContent": "It's clever, funny, and incredibly effective.\n\nThe post Greatest tourism ad ever? Trevor Noah and Roger Federer board the ‘wrong train.’ appeared first on Upworthy.",
  "title": "Greatest tourism ad ever? Trevor Noah and Roger Federer board the ‘wrong train.’"
}