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  "publishedAt": "2026-05-20T20:12:42.000Z",
  "site": "https://www.upworthy.com",
  "tags": [
    "People Skills",
    "Science",
    "big five personality traits",
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  "textContent": "It's called the Barnum effect, named after P.T. Barnum.\n\nThe post The psychological trick behind why personality tests like Myers-Briggs always ‘work’ appeared first on Upworthy.",
  "title": "The psychological trick behind why personality tests like Myers-Briggs always ‘work’"
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