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  "description": "A proposed surveillance pricing ban cleared a key vote in the California Legislature Thursday. It would forbid retailers from altering prices based on information about shoppers like their age, gender, or location.",
  "path": "/why-surveillance-pricing-bans-are-suddenly-gaining-traction-this-year-and-not-just-in-california/",
  "publishedAt": "2026-05-17T13:33:26.000Z",
  "site": "https://ielaw.news",
  "tags": [
    "CalMatters",
    "Sign up",
    "whether a shopper is desperate",
    "Subscribe now"
  ],
  "textContent": "_This story was originally published by_ CalMatters_._ Sign up_for their newsletters._\n\nLast year, California lawmakers backed off on a plan to do something about surveillance pricing, the practice of using someone's personal information to determine what they pay.\n\nThis year — with voters across the country facing rising inflation and an affordability crisis — lawmakers in California and in other states are cracking down.\n\nA proposed surveillance pricing ban cleared a key vote in the California Legislature Thursday. It would forbid retailers from altering prices based on information about shoppers like their age, gender, or location.\n\nAlgorithms used for surveillance pricing can predict things like whether a shopper is desperate to buy or how much money they have. The data they use draws on personal information gathered through apps, web browsing history, and data brokers.\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "Why surveillance pricing bans are suddenly gaining traction this year (and not just in California)",
  "updatedAt": "2026-05-17T13:33:28.112Z"
}