Continue reading on Unthread

Always remember what I call "ARC". A: Acquisition R: Retention C: Conversion Most projects are great with Acquisition but struggles in Retention. And without Retention, you cannot expect a sustainable financial support because that relies on Converting those you Retained. It's a miracle to Convert 50% of those you Retained. Usually that happens if you have a very low number of Retained users. But that is always the target, at least half should be converted, no less. And that relies on actually Retaining those that can pay. It's a useless Retention if more than half have low purchasing power because you'll never be able to Convert them into paying users. Don't count on it. How do you attract users capable of paying? VALUE. Why is your product better than existing solutions. Your target market survived in siloed services. Some of them are making money through various siloed platforms. Some of them built a stable community or fandom. Why should they even try your new product? VALUE. Fronting the DDFON (Decentralized, Distributed, Federated, Open Network) value will never work. The majority of your target market rarely cares about that. Again, they survived and are happy with their current siloed platforms. Are you targeting bloggers? Then put to the front why they should try your product for the next 120 days. Are you targeting TikTokers? Same thing. Put to the front why yours is better. They don't need to know about DDFON features. Not yet anyway. Attract them first. Create word-of-mouth. Ask major news outlets to write an article for you. Touchbase on influential regular people. If you have the budget, advertised on TV, Cable, OTT. Or, get a celebrity as an endorser. A simple mention and review from them goes a long way. Of course, make sure you have the VALUE in place, otherwise, it will backfire. That's Acquisition. Build your base. While doing that, you need to keep adding more VALUES. Improve and enhance existing ones and add new ones. That's how you will increase your Retention rate. You want them to start depending on your product. You want them to see that you're providing them a better VALUE versus existing established solutions. How about the DDFON features? If you successfully retained them, they should've discovered it by themselves already. If not, it's okay, it just means that is not what matters to them. Focus on what they care about. Think of it this way: • Did you ask what type of cement was used to build your house? • Did you ask how deep is the building's foundation? • If a sales person started spouting the math and physics on why their product is better, would you buy or just move on? If we are not interested about certain information, we don't care. It's a waste of time and useless. When I buy a new bag, I already have a list of features or VALUE I'm looking for, so whatever a sales person will say that doesn't align to what I'm looking for, I'm deaf to it. However, once I hear something that aligns, I start to listen. Then I start asking follow up questions. And I slowly give the floor to the sales person so they can convince me. That's when a sales person starts to front the other features because they now have my full attention.