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  "path": "/article/2515746-why-our-brains-tune-things-out-and-how-to-overcome-it-when-you-need-to/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home",
  "publishedAt": "2026-02-23T09:00:14.000Z",
  "site": "https://www.newscientist.com",
  "textContent": "We often stop noticing things we’ve become too accustomed to, as a side effect of our brains protecting us from sensory overload. Columnist Helen Thomson shares the evidence-backed ways to learn how to notice again",
  "title": "Why our brains tune things out and how to overcome it when you need to"
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