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  "path": "/2026/06/01/sxsw-kicks-off-today-not-just-another-tech-conference-28537081/",
  "publishedAt": "2026-06-01T05:00:00.000Z",
  "site": "https://metro.co.uk",
  "tags": [
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  "textContent": "Even as the world continues to pivot towards AI, SXSW is focused on human connection.",
  "title": "SXSW London 2026 kicks off today – and it’s not just another tech conference"
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