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  "path": "/2026/05/29/viral-beauty-brand-p-louise-finally-hitting-boots-stores-nationwide-28543173/",
  "publishedAt": "2026-05-29T09:32:08.000Z",
  "site": "https://metro.co.uk",
  "tags": [
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  "textContent": "This isn’t your typical Boots launch - and it’s already going viral.",
  "title": "P.Louise is finally landing in Boots – and it’s unlike any beauty launch we’ve seen before"
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