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  "path": "/article/jaden-smith-on-cali-subconsciousness-and-creating-the-worlds-most-famous-shoes",
  "publishedAt": "2026-06-03T07:00:00.000Z",
  "site": "https://www.gq-magazine.co.uk",
  "tags": [
    "GQ Heroes",
    "GQ Heroes 2026",
    "Fashion",
    "Fashion News"
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  "textContent": "Christian Louboutin’s red soles are ubiquitous – but the designer, for all his magic, can’t be everywhere all the time. After 35 years, he has appointed the brand’s first men’s creative director. He is called Jaden Smith. His initiation starts now",
  "title": "Jaden Smith on Cali, subconsciousness, and creating the world's most famous shoes"
}