{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreiejj6xwrpg34jahokrkzovtdpyfnyw5yll76lrpe3d63cqyix7vkq",
    "uri": "at://did:plc:azwgjkqilqtufnhrpl2oxmkw/app.bsky.feed.post/3mmi3zncdquz2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreico6pr4rtwhswvhdwnbb4agqxbmse24w4rixy5fa467oof26vxo74"
    },
    "mimeType": "image/png",
    "size": 553447
  },
  "path": "/2026/05/dicks-ai-coach/",
  "publishedAt": "2026-05-22T22:17:57.000Z",
  "site": "https://nerds.xyz",
  "tags": [
    "Artificial Intelligence",
    "Shopping",
    "Adobe Brand Concierge",
    "agentic AI",
    "AI shopping assistant",
    "artificial intelligence retail",
    "Coach by DICK’S",
    "DICK’S Sporting Goods",
    "mobile app AI",
    "retail AI",
    "sports gear shopping",
    "sports technology"
  ],
  "textContent": "DICK’S Sporting Goods is rolling out an AI powered shopping assistant called Coach by DICK’S. The retailer says it can guide athletes with recommendations and training tips, but not everyone is convinced AI belongs in a sporting goods app.",
  "title": "DICK’S Sporting Goods thinks AI should help you buy sneakers and baseball gloves"
}