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  "path": "/2026/02/salvation-army-roblox-digital-thrift-store/",
  "publishedAt": "2026-02-21T01:03:25.000Z",
  "site": "https://nerds.xyz",
  "tags": [
    "Gaming",
    "charity fundraising",
    "digital economy",
    "Gen Alpha",
    "Gen Z",
    "online gaming",
    "Roblox",
    "Salvation Army digital thrift store",
    "The Salvation Army",
    "Thrift Score",
    "virtual fashion"
  ],
  "textContent": "\n\nThe Salvation Army has launched a digital thrift store inside Roblox called Thrift Score. It aims to reach Gen Z and Gen Alpha, but the move raises uncomfortable questions about turning a necessity driven retail model into a virtual aesthetic.",
  "title": "The Salvation Army opens a digital thrift store on Roblox and yes it feels strange"
}