With HDDs also being affected by the latest scourge will Blu-rays make a comeback?

There must be lots of ordinary people that need higher amounts of storage whether it's for video and other raw data or gamers saving their offline backups. Blu-rays would be a stop gap but I had heard they weren't being made anymore. Is this true or was it just the commercial players and movies while leaving data Blu-rays to continue. What are realistic longer term storage options for ordinary people?