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  "path": "/gear/guitars/how-cesar-gueikian-transformed-gibson-as-ceo",
  "publishedAt": "2026-07-03T14:52:26.000Z",
  "site": "https://www.guitarworld.com",
  "tags": [
    "Guitars",
    "Guitar Gear"
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  "textContent": "As he leaves the top job at one of the world’s biggest guitar companies, we look back at the Gibson leader’s legacy – and how he oversaw a renaissance for the Nashville guitar giant",
  "title": "“His dedication to Gibson’s quality and legacy is beyond reproach”: 5 ways Cesar Gueikian transformed Gibson – and proved to be a very different kind of guitar CEO",
  "updatedAt": "2026-07-03T14:56:50.000Z"
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