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  "path": "/gear/guitars/guitar-center-own-guitar-brand",
  "publishedAt": "2026-04-07T16:38:44.000Z",
  "site": "https://www.guitarworld.com",
  "tags": [
    "Guitars",
    "Guitar Gear"
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  "textContent": "Guitar Center CEO Gabe Dalporto says the retailer is going to build “the best guitar that has ever been made”",
  "title": "“Guitars haven’t changed that much in the last 50 years. We’re about to change that”: Guitar Center is setting up its own in-house guitar brand – and it’s asking players for their help"
}