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  "path": "/artists/guitarists/tony-iommi-shunned-the-heavy-metal-tag-during-black-sabbath-early-days",
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  "textContent": "The Godfather of Heavy Metal was trying to channel the horror films he and bassist Geezer Butler used to watch – and that, in turn, would give birth to an entire genre",
  "title": "“They said, ‘You're playing heavy metal.’ I said, ‘Heavy metal… what's that?’” Why Tony Iommi shunned the heavy metal tag during Black Sabbath's early days",
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