After hitting their annual AI budget in months or seeing their AI bills double or triple due to "tokenmaxxing", some companies are rationing or tracking AI use (Bradley Olson/Wall Street Journal)

Bradley Olson / Wall Street Journal: After hitting their annual AI budget in months or seeing their AI bills double or triple due to “tokenmaxxing”, some companies are rationing or tracking AI use — Executives are scrambling to track returns on AI investments as the bill for massive computing needs comes due