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  "path": "/260520/p41#a260520p41",
  "publishedAt": "2026-05-20T17:55:01.000Z",
  "site": "https://www.techmeme.com",
  "tags": [
    "Search Engine Land",
    "Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads"
  ],
  "textContent": "Anu Adegbola / Search Engine Land:\n**Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads** — Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel more conversational …",
  "title": "Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads (Anu Adegbola/Search Engine Land)"
}