London-based Primer, which helps e-commerce merchants connect and manage multiple payment providers, raised a $100M Series C led by Sofina (Damisola Sulaiman/Sifted)

Damisola Sulaiman / Sifted: London-based Primer, which helps e-commerce merchants connect and manage multiple payment providers, raised a $100M Series C led by Sofina — The London-based fintech is doubling down on AI in payments — London-based payments infrastructure provider Primer has raised $100m …