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  "path": "/260515/p14#a260515p14",
  "publishedAt": "2026-05-15T13:05:05.000Z",
  "site": "https://www.techmeme.com",
  "tags": [
    "Variety",
    "A look at Matthew McConaughey's novel legal strategy to fight unauthorized AI use of his image, which involves trademarking video and audio clips of him"
  ],
  "textContent": "Todd Spangler / Variety:\n**A look at Matthew McConaughey's novel legal strategy to fight unauthorized AI use of his image, which involves trademarking video and audio clips of him** — The actor has secured trademarks covering his persona, hoping to deter unauthorized AI use. Will it make a difference?",
  "title": "A look at Matthew McConaughey's novel legal strategy to fight unauthorized AI use of his image, which involves trademarking video and audio clips of him (Todd Spangler/Variety)"
}