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  "publishedAt": "2026-04-30T15:35:01.000Z",
  "site": "https://www.techmeme.com",
  "tags": [
    "TechCrunch",
    "X says it has begun a “phased rollout” of its rebuilt ad platform, which it says will have more modern “retrieval and ranking systems” powered by AI"
  ],
  "textContent": "Sarah Perez / TechCrunch:\n**X says it has begun a “phased rollout” of its rebuilt ad platform, which it says will have more modern “retrieval and ranking systems” powered by AI** — Elon Musk's X is still trying to woo back advertisers — this time with a rebuilt, AI-powered ads platform that started to rollout on Thursday.",
  "title": "X says it has begun a \"phased rollout\" of its rebuilt ad platform, which it says will have more modern \"retrieval and ranking systems\" powered by AI (Sarah Perez/TechCrunch)"
}