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  "publishedAt": "2026-04-30T01:50:01.000Z",
  "site": "http://www.techmeme.com",
  "tags": [
    "New York Times",
    "Digital advertising is booming for Google and Meta, helped by AI tools used for language translation, real-time changes to ad copy, and easier ad targeting"
  ],
  "textContent": "New York Times:\n**Digital advertising is booming for Google and Meta, helped by AI tools used for language translation, real-time changes to ad copy, and easier ad targeting** — For years, DribbleUp, a sports equipment company, spent its own time and resources figuring out whom it should advertise its basketballs and soccer balls to on Facebook.",
  "title": "Digital advertising is booming for Google and Meta, helped by AI tools used for language translation, real-time changes to ad copy, and easier ad targeting (New York Times)"
}