WhatsApp says it is testing a new subscription called WhatsApp Plus, which includes features like expanded pinned chats, custom lists, and new chat themes (Ivan Mehta/TechCrunch)

Ivan Mehta / TechCrunch: WhatsApp says it is testing a new subscription called WhatsApp Plus, which includes features like expanded pinned chats, custom lists, and new chat themes — WhatsApp is testing a new subscription tier, similar to Instagram Plus and Snapchat+, that lets users pay for customized icons, themes, ringtones, and more.