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  "publishedAt": "2026-04-16T23:40:01.000Z",
  "site": "http://www.techmeme.com",
  "tags": [
    "TV Tech",
    "IAB and PwC: digital ad revenue hit $294.6B in 2025, up 13.9% YoY; social media advertising hit $117.7B, up 32.6%, and digital video hit $78B, up 25.4%"
  ],
  "textContent": "George Winslow / TV Tech:\n**IAB and PwC: digital ad revenue hit $294.6B in 2025, up 13.9% YoY; social media advertising hit $117.7B, up 32.6%, and digital video hit $78B, up 25.4%** — The 13.9% pop was driven by social media, up 32.6% to $117.7 billion and digital video, up 25.4% to $74 billion last year",
  "title": "IAB and PwC: digital ad revenue hit $294.6B in 2025, up 13.9% YoY; social media advertising hit $117.7B, up 32.6%, and digital video hit $78B, up 25.4% (George Winslow/TV Tech)"
}