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  "path": "/260414/p51#a260414p51",
  "publishedAt": "2026-04-15T01:10:03.000Z",
  "site": "http://www.techmeme.com",
  "tags": [
    "The Hollywood Reporter",
    "Omdia: Facebook, Instagram, YouTube, and TikTok now capture over 90% of social media ad revenue, with Meta accounting for 70% of the total"
  ],
  "textContent": "Georg Szalai / The Hollywood Reporter:\n**Omdia: Facebook, Instagram, YouTube, and TikTok now capture over 90% of social media ad revenue, with Meta accounting for 70% of the total** — Facebook, Instagram, YouTube, and TikTok “capture over 90 percent of social media advertising revenues,” an Omdia analyst tells the StreamTV Europe gathering in Lisbon.",
  "title": "Omdia: Facebook, Instagram, YouTube, and TikTok now capture over 90% of social media ad revenue, with Meta accounting for 70% of the total (Georg Szalai/The Hollywood Reporter)"
}