LinkedIn signs The Trade Desk as its first DSP partner for connected TV ads, allowing ad buyers to layer in LinkedIn data to reach target audiences (Lara O'Reilly/Business Insider)
Techmeme [Unofficial]
March 19, 2026
Lara O'Reilly / Business Insider: LinkedIn signs The Trade Desk as its first DSP partner for connected TV ads, allowing ad buyers to layer in LinkedIn data to reach target audiences — Follow Lara O'Reilly … - LinkedIn wants to help B2B advertisers reach key businesspeople as they watch TV.
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