Walmart is embedding its own chatbot Sparky in ChatGPT after conversion rates via OpenAI's Instant Checkout were 3x lower than those requiring clicking out (Paresh Dave/Wired)

Paresh Dave / Wired: Walmart is embedding its own chatbot Sparky in ChatGPT after conversion rates via OpenAI's Instant Checkout were 3x lower than those requiring clicking out — After OpenAI's Instant Checkout feature fell short, Walmart is instead embedding its Sparky chatbot directly into ChatGPT and Google Gemini.