A look at Aaru, a startup founded by teens that uses AI agents to simulate human responses for product development, polling, and more, recently valued at $1B (Suzanne Vranica/Wall Street Journal)

Suzanne Vranica / Wall Street Journal: A look at Aaru, a startup founded by teens that uses AI agents to simulate human responses for product development, polling, and more, recently valued at $1B   —  The team behind Aaru is attracting brands including McDonald's and EY by betting AI bots can predict human behavior better than humans can