X announces a "Paid Partnership" label that creators can apply to their posts to indicate they're ads; until now, creators relied on hashtags to label posts (Sarah Perez/TechCrunch)

Sarah Perez / TechCrunch: X announces a“Paid Partnership” label that creators can apply to their posts to indicate they're ads; until now, creators relied on hashtags to label posts  —  Social network X on Monday announced the introduction of a new “Paid Partnership” label that creators can apply to their posts to indicate they're advertisements.