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  "path": "/260219/p46#a260219p46",
  "publishedAt": "2026-02-20T01:25:01.000Z",
  "site": "http://www.techmeme.com",
  "tags": [
    "Wired",
    "Perplexity's retreat from ads signals a strategic shift as it recognizes its product is not for a mass audience and expects growth to come from enterprise sales"
  ],
  "textContent": "\n\n Maxwell Zeff / Wired:\n**Perplexity's retreat from ads signals a strategic shift as it recognizes its product is not for a mass audience and expects growth to come from enterprise sales**   —  The AI search startup once predicted advertising would be a massive business.  Now it's betting on a smaller, more valuable audience.",
  "title": "Perplexity's retreat from ads signals a strategic shift as it recognizes its product is not for a mass audience and expects growth to come from enterprise sales (Maxwell Zeff/Wired)"
}