How Lego's Creative Play Lab built the Smart Brick, its custom chip, sensors, and proprietary communication system to seamlessly integrate with existing sets (Jeremy White/Wired)

Jeremy White / Wired: How Lego's Creative Play Lab built the Smart Brick, its custom chip, sensors, and proprietary communication system to seamlessly integrate with existing sets   —  Lego's next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets.