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  "path": "/2026/06/04/career-climate-communicator-dont-even-think-about-it/",
  "publishedAt": "2026-06-04T22:13:22.000Z",
  "site": "https://ecoeconomyinsider.wordpress.com",
  "tags": [
    "Big Picture",
    "Eco Smart Buying",
    "behavioral science",
    "book review",
    "climate",
    "climate action",
    "climate advocacy",
    "climate communication",
    "climate policy",
    "climate psychology",
    "climate-change",
    "cognitive bias",
    "Don't Even Think About It",
    "eco economy insider",
    "enemy narrative",
    "environment",
    "environmental messaging",
    "framing",
    "George Marshall",
    "green messaging",
    "information deficit",
    "personal responsibility",
    "social norms",
    "storytelling",
    "sustainability"
  ],
  "textContent": "I've spent over two decades translating climate science into public communication. I thought I understood why engagement stalls. George Marshall's behavioral science deep-dive into climate psychology showed me I had several things exactly wrong — including a few strategies I helped build. Here's what landed hardest, and why it still matters.",
  "title": "What a Career Communicator Found Surprising in Don’t Even Think About It"
}