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  "path": "/2026/05/21/weve-been-communicating-about-climate-all-wrong-heres-what-the-science-actually-says/",
  "publishedAt": "2026-05-21T17:39:33.000Z",
  "site": "https://ecoeconomyinsider.wordpress.com",
  "tags": [
    "Big Picture",
    "behavioral science",
    "climate action",
    "climate advocacy",
    "climate communication",
    "climate psychology",
    "eco economy insider",
    "environmental framing",
    "social norms",
    "solutions journalism",
    "trusted messengers"
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  "textContent": "The behavioral science of climate communication has been rewritten. Doom messaging, carbon footprint guilt, and \"environment\" framing are some of the least effective tools we have. Here's what the research actually says works.",
  "title": "We’ve Been Communicating About Climate All Wrong. Here’s What the Science Actually Says"
}