The pen that thinks it’s saving the ocean

Pick up a pack of BIC Ecolutions Ocean-Bound Plastic Gel Pens and you're holding a well-designed piece of contemporary marketing. The pen is real. The recycled content is real. The environmental crisis it invokes is very real. What's missing is the part where any of it meaningfully addresses the problem. This is an economics-first look at how ocean plastic marketing works, why it falls short, and what a genuine solution actually requires.