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  "path": "/story/book-excerpt-david-epstein-inside-the-box-general-magic/",
  "publishedAt": "2026-05-05T11:00:00.000Z",
  "site": "https://www.wired.com",
  "tags": [
    "The Big Story",
    "Business",
    "Book Excerpt",
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  "textContent": "In 1990, three former Apple employees launched a company that epitomized the Silicon Valley dream. What they invented looked like an iPhone—more than a decade earlier. The device never came to be.",
  "title": "The iPhone That Never Was"
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