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  "path": "/story/apple-tim-cook-subscription-business/",
  "publishedAt": "2026-04-21T17:35:12.000Z",
  "site": "https://www.wired.com",
  "tags": [
    "Business",
    "Business / Big Tech",
    "apple",
    "steve jobs",
    "Mac",
    "artificial intelligence",
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  "textContent": "The soon-to-exit Apple CEO went all in on services. Now, the incoming CEO, John Ternus, will need to embrace the AI era.",
  "title": "Tim Cook’s Legacy Is Turning Apple Into a Subscription"
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